Marketing principles and strategies to promote products & services to satisfy consumers’ needs and wants. Focus is placed on identification and analysis of product benefits, features, strategies, promotion/display, store layout, and personal selling. Implementation of industry standard pagination and graphic design software is used to plan, design, & create business & promotional documents as students identify client & target audience needs to effectively communicate the desired message using typography, graphics & design concepts. Students have the opportunity to become Adobe Certified using Certiport Testing at no additional cost.graduation requirement.

Syllabus (coming soon)