Marketing principles and strategies to promote products & services to satisfy consumers’ needs and wants. Focus is placed on identification and analysis of product benefits, features, strategies, promotion/display, store layout, and personal selling. Implementation of industry standard pagination and graphic design software is used to plan, design, & create business & promotional documents as students identify client & target audience needs to effectively communicate the desired message using typography, graphics & design concepts. Students have the opportunity to become Adobe Certified using Certiport Testing at no additional cost.graduation requirement.
The organization & operation of the American economy, supply & demand, money & banking, employment output, public finance, and economic growth.
Part I: Skills for the business manager. Emphasis on decision-making, leadership, business ethics, & effectiveness. Part II: Focus on legal, financial, marketing, & managerial issues in creating a business plan. Plan is based upon the student’s interest. This course serves as a capstone class.